TY  - BOOK
AU  - Etzel, Michael J.
AU  - ...[et al.]
TI  - Marketing
SN  - 0070600902
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Tata Mc-Graw-Hill
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
N1  -  Includes CD-ROM
ER  -