TY  - BOOK
AU  - Malviya, Subhash
AU  - 
TI  - Brand management
SN  - 8184350902
U1  - 658.626 
PY  - 2007///
CY  - New Delhi
PB  - Adhyayan Publishers & Distributors
KW  - Brand name products- management
KW  - Branding
KW  - Brand management
ER  -