TY  - BOOK
AU  - Armstrong, Gary
AU  - Kolter, Philip
TI  - Marketing:an introduction
SN  - 9788131706916
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
ER  -