TY  - BOOK
AU  - Kotabe, Masaaki.ed.
AU  - Helsen, Kristiaan., ed.by
TI  - Sage handbook of international marketing
SN  - 9781412934282
PY  - 2009///
CY  - London
PB  - Sage
KW  - International marketing
KW  - Multinational marketing
KW  - Global marketing - Strategy
ER  -