TY  - GEN
AU  - Witzel, Morgen
TI  - TATA: the evolution of a corporate brand
SN  - 9780670084067
PY  - 2010///
CY  - New Delhi
PB  - Portfolio
KW  - Tata group - public relations
KW  - Corporate planning
KW  - Corporate image - India
KW  - Branding (marketing)
KW  - Creative ability in business
ER  -