TY  - BOOK
AU  - Frank, Ronald E.
AU  - Massy, William F.
TI  - Econometric approach to a marketing decision model
U1  - 658.81 
PY  - 1971///
CY  - London
PB  - MIT
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
KW  - Econometric
KW  - Econometric Studies of Macro and Monetary Relations
KW  - Econometrics
ER  -