TY  - BOOK
AU  - Stanley, Richard E
AU  - 
TI  - Promotion: Advertising, Publicity, Personal Selling, Sales Promotion
U1  - 658.82 
PY  - 1977///
CY  - Englewood Clifts, N.J.
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Sales management
KW  - Marketing
ER  -