TY  - BOOK
AU  - Schmalensee, Richard
AU  - 
TI  - Economics of Advertising
U1  - 659.1 
PY  - 1972///
CY  - London
PB  - Amasterdam, Nouth-Holland
KW  - Advertising
N1  -  Bibliog. p. 291-301
ER  -