TY  - BOOK
AU  - Annacchino, Marc  A.
AU  - 
TI  - New product development : from initial idea to product  management
SN  - 9788131206775
U1  - 658.5 
PY  - 2006///
CY  - Burlington
PB  - Butterworth-Heinemann
KW  - New products-planning
KW  - Product management
ER  -