TY  - BOOK
AU  - Mooij, Marieke De
TI  - Global marketing and advertising: understanding cultural paradoxes
SN  - 9781412970419
PY  - 2010///
CY  - New Delhi
PB  - Sage
KW  - Global martketing-Advertising
KW  - Advertising-Cultural paradoxes
KW  - Consumer behaviour-Cross-Cultural studies
ER  -