TY  - BOOK
AU  - Larreche, Jean - Claude 
AU  - Gatignon, Hubert
TI  - Marktstrat - 3: the strategic marketing simulation 
SN  - 9780538880893
PY  - 1998///
CY  - Australia
PB  - South western college pub
KW  - Marketing
KW  - Marketing research
ER  -