TY  - GEN
AU  - Baron, Steve;ed.
TI  - Service Marketing 
T2  - (sage library in marketing) 
SN  - 9781849205740
PY  - 2010///
CY  - London 
PB  - Sage publication 
KW  - Marketing management
KW  - Marketing services
N1  - v.1.The development of ideas for the marketing of services-v.2.The creation of the subdiscipline of services marketing-v.3.A focus on customer experience and the changing roles of customers and consumers-v.4.Towards a unifying marketing approach through service
ER  -