TY  - GEN
AU  - Kotler, Philip 
AU  - Sheth, Jagdish  N; ed.by
TI  - Legends in marketing 
SN  - 9788132105190
PY  - 2012///
CY  - Los Angeles
PB  - sage
KW  - Marketing
KW  - Marketing research
KW  - Marketing-social and ethical side
N1  - V.1: Marketing theory and orientations, V.2: Analytical marketing, V.3: Creating and managing the product mix, V.4:Improving the role and practice of marketing, V.5:Strategic marketing, V.6: Globalization and international marketing competition, V.7: Marketing in the new economy, V.8: Broadening the concept and applications of marketing, V.9: The social and ethical side of marketing.
ER  -