TY  - GEN
AU  - French, Jeff
AU  -  Merritt, Rowena
AU  - Reynolds, Lucy  
TI  - Social marketing case book
SN  - 9780851025449
PY  - 2011///
CY  - Los Angeles
PB  - Sage
KW  - Marketing
KW  - Social marketing - Principles and concepts
ER  -