TY  - GEN
AU  -  Shajahan, S
TI  - Applied case studeis in market 
SN  - 9789380607115
PY  - 2011///
CY  - Delhi
PB  - Primus
KW  - Marketing - fundamentals
KW  - Market analysis
KW  - Market profiling
KW  - Marketing mix
ER  -