TY  - GEN
AU  - Stratten, Scott
TI  - Unmarketing: stop marketing start engaging  revised and updated
SN  - 9781118176283
PY  - 2012///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Customer relationship - Marketing
KW  - Viral marketing
KW  - Marketing and social media
ER  -