TY  - GEN
AU  - Steckstor, Denise
TI  - Effects of cause-related marketing on customers attitudes and buying behavior
T2  - Applied marketing science/Angewandte marketingforschung
SN  - 9783834932402
PY  - 2012///
CY  - Springer
PB  - Weisbaden
KW  - Customer attitudes
KW  - Buying behaviour - Marketing
ER  -