TY  - GEN
AU  - Kunreuther, Howard C
AU  - Pauly, Mark V
AU  - Mc Morrow, Stacey
TI  - Insurance and behavioral economics : improving decisions in the most misunderstood industry                      
SN  - 9780521608268
PY  - 2013///
CY  - New York
PB  - Cambridge University Press
KW  - Risk insurance
KW  - Insurance - Decision making
KW  - Consumer behaviour
ER  -