TY  - BOOK
AU  - Kenny,Graham
TI  - Diversification strategy : how to grow a business by diversifying successfully
SN  - 9780749460693
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - Diversification in industry
KW  - Multiproduct firms
KW  - Management
KW  - Strategic planning
KW  - Business management
KW  - Management strategy
ER  -