TY  - GEN
AU  - Prakash, Shri 
TI  - Theory of consumer behaviour
SN  - 9788125940593
PY  - 2013///
CY  - Nolda
PB  - Vikas publishing
KW  - Consumer - Models of behaviour
KW  - Managerial models
KW  - Empirical models
KW  - Consumer and consumption
ER  -