TY  - GEN
AU  - Cambie, Silvia 
AU  - Yang - May Ooi
TI  - International communication strategy: developments in cross-cultural communications, PR and social media 
SN  - 9780749460709
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - Intercultural communication
KW  - Social media
KW  - Social communication
ER  -