TY  - GEN
AU  - Du Plessis, Erik 
TI  - Branded mind: what neuroscience really tells us about puzzle of the brain and brand 
SN  - 9780749461256
PY  - 2011///
CY  - New Delhi
PB  - Kogan Page
KW  - Neuromarketing
KW  - Advertising - Psychological aspects
KW  - Marketing - Psychological aspects
KW  - Branding
ER  -