TY  - GEN
AU  - Koral Dasgupta
TI  - Power of a common man: connecting with consumers the SRK way 
SN  - 9789384030155
PY  - 2014///
CY  - Chennai
PB  - Westland ltd.
KW  - Brand marketing
KW  - Shah Rukh Khan - Branding
KW  - Consumer behaviour
KW  - Market analysis
ER  -