TY  - GEN
AU  - Kumar, V
TI  - Profitable customer engagement: concept, metrics and strategies
SN  - 9788132113409
PY  - 2013///
CY  - New Delhi
PB  - Sage response
KW  - Customer relations - Management
KW  - Branding -Marketing
KW  - Customer referrals
KW  - Customer influence value -Social media marketing
ER  -