TY  - BOOK
AU  - Neetha J. Eappen
AU  - Pavithran, K.B.;guided by
TI  - Service provider switching:  a study on the switching process in retail banking
PY  - 2014///
CY  - Kochi
PB  - School of management studies, CUSAT
KW  - Retail banking industry
KW  - Switching triggers - Banking industry
KW  - Service switching - Banking industry
KW  - Service quality - Banking industry
ER  -