TY  - GEN
AU  - Stubbs, Evan 
TI  - Big data big innovation : enabling competitive differentiation through business analytics 
T2  - Wiley & SAS Business series
SN  - 9788126552146
PY  - 2014///
CY  - New Delhi
PB  - Wiley India
KW  - Business planning
KW  - Strategic planning
KW  - Big data
KW  - Decision making - Statistical methods
KW  - Business analytics
ER  -