TY  - BOOK
AU  - Pringle, Hamish
AU  - William Gordon
TI  - Brand manners: how to create the self-confident organization to lice the brand
SN  - 0-470-85610-6
PY  - 2001///
CY  - England
PB  - John Wiley Sons
KW  - Marketing
KW  - Brand name products
ER  -