TY  - GEN
AU  - Nagle, Thomas T 
AU  -  Hogan,  John
AU  -  Zale, Joseph
TI  - Strategy and tactics of pricing: a guide to growing more profitably
SN  - 9789332536548
PY  - 2015///
CY  - India
PB  - Pearson
KW  - Marketing-Decision making
KW  - Financial analysis
KW  - Strategic pricing-Organizational profit
ER  -