TY  - GEN
AU  - Sarin, Sharad
TI  - Strategic brand management for B2B markets: a road map for organization transformation
SN  - 9789351505518
PY  - 2016///
CY  - New Delhi
PB  - Sage publication
KW  - Brand management - B2B
KW  - (Business to Business) - Markets
ER  -