TY  - GEN
AU  - Lovelock, Christopher 
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services marketing: people, technology, strategy
SN  - 9788131759394
PY  - 2016///
CY  - Chennai
PB  - Pearson
KW  - Service industry - Consumer behavior
KW  - Marketing management
KW  - Service quality and productivity
ER  -