TY  - GEN
AU  - Cateora, Philip R. 
AU  - Gilly, MARY C and Graham, John L 
TI  - International marketing
SN  - 9789339204464
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill
KW  - International marketing
KW  - Export marketing
KW  - International business enterprises
ER  -