TY  - BOOK
AU  - Elkin, Paul M. 
TI  - Mastering business planning and strategy: the power and application of strategic thinking 
SN  - 81-7649-384-8
PY  - 2003///
CY  - New Delhi
PB  - Viva books 
KW  - Business planning
KW  - Strategic analysis
KW  - Market analysis
ER  -