TY  - BOOK
AU  - Meyers, Herbert [ed.]
AU  - Richard Gerstman
TI  - Branding at the digital age 
SN  - 0-333-94769-x
PY  - 2001///
CY  - New York
PB  - Palgrave
KW  - Internet Marketing
KW  - Web brands
KW  - E - retailing
KW  - Branding
KW  - Branded Products
ER  -