TY  - GEN
AU  - Cohen, William A
AU  - Drucker, Peter F
TI  - Drucker on marketing : lessons from the world's most influential business thinker
SN  - 9781259064517
PY  - 2013///
CY  - New york
PB  - McGraw-Hill
KW  - Marketing strategy
KW  - Innovation and entrepreneurship
ER  -