TY  - GEN
AU  - Prahalad,  C.K. 
AU  -  Krishnan,  M.S.
TI  - New age of innovation : driving co-created value through global networks
SN  - 9780070248618
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Organisational change
KW  - Creative ability in business
KW  - Business transformation
ER  -