TY  - GEN
AU  - Kapoor, Ramneek 
AU  - Madichie, Nnamdi O. 
TI  - Consumer behaviour:  text and cases
SN  - 978-0-07-107810-8
PY  - 2012///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Consumer
KW  - Marketing Research
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/consumer-behaviour-text-cases
ER  -