@book{86903,
	author = {Shah, Kruti },
	title = {Advertising and integrated marketing communications},
	publisher = {McGraw-Hill},
	year = {2014},
	address = {New Delhi},
	edition = {1},
	url = {http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/advertising-integrated-marketing-communications}
}