Shah, Kruti creator New Delhi McGraw-Hill 2014 1 eng Advertising Marketing 978-1-25-902605-8 http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/advertising-integrated-marketing-communications http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/advertising-integrated-marketing-communications 180116 20180505154235.0