TY  - GEN
AU  - Shah, Kruti 
TI  - Advertising and integrated marketing communications
SN  - 978-1-25-902605-8
PY  - 2014///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Advertising
KW  - Marketing
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/advertising-integrated-marketing-communications
ER  -