TY  - GEN
AU  - Oswald,Laura R
TI  - Marketing Semiotics:  Signs, Strategies, and Brand Value
SN  - 9780199566495
PY  - 2015///
PB  - Oxford University Press
KW  -  Brands
KW  - Consumers
KW  - Sign systems
KW  - Semiotics
UR  - http://www.oxfordscholarship.com/view/10.1093/acprof:osobl/9780199566495.001.0001/acprof-9780199566495?rskey=EiDbTf&result=1
ER  -