TY  - GEN
AU  - Grigsby, Mike
TI  - Marketing analytics: a practical guide to real marketing science
T2  - Marketing science
SN  - 9780749474171
PY  - 2015///
CY  - London
PB  - Kogan page
KW  - Marketing strategy  - consumer behaviour
KW  - Marketing analytics - methodologies
ER  -