TY  - GEN
AU  - Phillips, Judah
TI  - Building a digital analytics organisation: create value by integrating analytical processes, technology and people in to business operations
SN  - 9780133372786
PY  - 2014///
CY  - New Jersey
PB  - Pearson
KW  - Business - digital analysis
KW  - Data processing - optimizations - predictions
KW  - Web analytics
ER  -