TY  - GEN
AU  - Springer, Paul 
AU  - Carson, Mel
TI  - Pioneers of digital: success stories from leaders in advertising, marketing, search and social media
SN  - 9780749466046
PY  - 2012///
CY  - New Delhi
PB  - Kogan Page
KW  - Social media
KW  - Internet advertising
KW  - Internet marketing
ER  -