TY  - GEN
AU  - Kaser, Ken 
AU  - Oelkers, Dotty Boen 
TI  - Sports and entertainment marketing
SN  - 9781133602446
PY  - 2016///
CY  - Boston
PB  - Cengage learning
KW  - Marketing - Information management
KW  - Economics of supply and demand
KW  - Promotional planning
KW  - Social media marketing
ER  -