TY  - GEN
AU  - Hawkins, Del I
AU  - Mothersbaugh, David L. 
AU  - Mookerjee, Amit 
TI  - Consumer Behaviour (SIE): Building marketing strategy
SN  - 978-93-513-4479-7
PY  - 2014///
PB  - McGraw Hill Education (India) Private Limited
KW  - Consumer Behavior
KW  - Marketing Strategy
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/consumer-behaviour-sie
ER  -