TY  - BOOK
AU  - Neeru Kapoor
TI  - Television advertisisng and consumer response: children buying behaviour
SN  - 81-7099-901-4
PY  - 2003///
CY  - New Delhi
PB  - Mittal 
KW  - Advertising-impact on children-buying
KW  - Consumer socialisation-children
KW  - Children-influence of television-purchase
ER  -