TY  - GEN
AU  - Gay, Richard
AU  - Charlsworth, Alan
AU  - Esen, Rita
TI  - Online marketing: customer-led approach
SN  - 9780199239009
PY  - 2017///
CY  - India
PB  - OUP
KW  - Internet marketing
KW  - Strategy and model
KW  - Online marketing issues
KW  - Online buyer behaviour
ER  -