TY  - GEN
AU  - Baker, Michael J; ed.
AU  - Saren, Michael; ed. by
TI  - Marketing theory : a student text
SN  - 9781473904019
PY  - 2010///
CY  - London
PB  - Sage
KW  - Marketing
KW  - Marketing philosophy
KW  - Product management
ER  -