TY  - BOOK
AU  - East,Robert
AU  - Singh, Jaywant
AU  - Wright, Malcolm
AU  - Vanhuele, Marc
TI  - Consumer behaviour: applications in marketing
SN  - 9781473919501
PY  - 2017///
CY  - New Delhi
PB  - Sage
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Social aspects
KW  - Marketing
ER  -