TY  - BOOK
AU  - Rogers,Danny
TI  - Campaigns that shook the world : the evolution of public relations 
SN  - 9780749475093 
PY  - 2015///
CY  - UK
PB  - Koganpage
KW  - Advertising campaigns
KW  - Case studies
KW  - Political campaigns
KW  - Branding (Marketing)
KW  - Public relations
KW  - Business & Economics / Public Relations
KW  - Business & Economics / Marketing / General
KW  - Language arts & Discipline / Communication Studies
ER  -